cathy liu
[sf bay area] gtm, growth

Our society has always rewarded specialization, but I question rigid labels and linear paths. Why limit ourselves to one box when our interests, and the impact we can make, can span many? This mindset has helped me adapt to any environment, where I mold myself to any problem I am challenged with.

Today, I'm in a hyper-learning phase. I create content for fun on LinkedIn and am curious about topics like AI-native SaaS tools, modern agency models, and how AI is reshaping the future of work.

Prior to this, I was the first GTM hire at Palmstreet, a marketplace startup backed by a16z, Craft Ventures, Headline, and more. I led the launch of several categories, where we creatively tested all kinds of sales and marketing strategies to onboard creator-merchants from all across the U.S. Palmstreet wasn't my first rodeo in live commerce though. In 2021, I co-founded a company called Buji, a live shopping platform for the discovery of handmade and vintage goods.

While I've been in the startup scene for some time now, I actually started out at Intel, where I managed business operations for sixteen client and data center product lines during my tenure. For four years there, I gained a deep understanding of how structure is applied to systems of enterprise scale.

During my free time, I find genuine joy in using my skills to help communities of all kinds, mainly through open-source projects. I had the opportunity to collaborate with friends on helpwithcovid.com, a pandemic relief project started by Sam Altman, where I contributed design. On a separate project, I helped design and code usezeroshot.com, a tool that made it easy for developers to add computer vision to their apps in minutes.

If you find my background interesting, I am open to chatting about these topics: AI-native SaaS tools, marketplace dynamics, fun consumer ideas.

Though, if you want to share something unexpectedly profound, I'm also down.


palmstreet // consumer marketplace
gtm
offline
zeroshot // ai computer vision project
design, coding
offline
buji // consumer marketplace
design
offline
helpwithcovid // pandemic relief project
design
offline
intel // data center and client ssd's
ops
offline
didi // global transportation services
product
offline
cnet // tech and consumer electronics
product
offline

cathyliu © 2025